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Description:

The four days will be divided between interactive lectures from Prof. Chapman on advocacy, and particularly on media advocacy. He will also  speak on his recent research on the nature of influential research and researchers. In addition to the interactive lectures, all participants will participate in problem-based learning by working in small group on realistic scenarios of public health problems where advocacy is required to change public and political awareness and support.  Practical information will be given on writing letters to newspapers, blogs and opinion page articles, and on strategic planning for interviews.

Aims:

To familiarise participants with the role of public health advocacy – especially media advocacy -- in advancing public health goals and to promote skills in advocacy planning and strategy as a means of advancing public health policy, legislative and regulatory change, resource allocation and of framing and re-framing public discourses about health and medicine. Particular emphasis will be given to the importance of news making and the theory and practice of framing and reframing strategy, and to the use of social media in network building and action alerts.

eaching approach:

The course includes lectures, detailed analysis of case studies in advocacy, group exercises in analysing the newsworthiness (or lack of newsworthiness) of health problems, small group preparation and presentation of strategic action plans for advocacy, skill development in writing letters to editors of newspapers, press releases, and in interview strategy, and demonstration of various social media platforms essential to efficient advocacy.

There are two mandatory requisites before the starting of the course: 1) writing of a letter to the editor of a newspaper and a press release (submitted to the instructor  two weeks before the commencement of the course), and 2) preparation of a short outline (maximum 300 words) describing a specific public health advocacy challenge being faced in your field.

A few mandatory reading will be sent to all students in advance.

Course Instructor:

Emeritus Professor Simon Chapman, from the University of Sydney, Australia. Prof. Chapman has had a 40 year career in public health. He has combined an intense research career with the practice of public health advocacy. He is most known for his work in tobacco control, but has also extensive experience in gun control, defending renewable energy from its critics, challenging the anti-immunisation lobby and in public safety and health protection. He has publishes around 80 papers on the ways that news media cover various health issues and on how researchers and advocates can increase public and political awareness. He was a board member for 20 and chair for 5 years of the Australian Consumers’ Association.  He has written several textbooks and case histories on advocacy planning and practice.